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Does newspaper advertising work?

Technology is growing and nearly everyone in this world has some sort of digital technology like phones, tabs, iPods, laptops, and many other new items that come into the market every day. We can do whatever we want with this technology. We can communicate, share, learn and do a lot more now than we could in the past. If you have a look around, there are a lot of websites that have ads on them to promote and market a company’s products. We have seen ads everywhere. We have seen them in the newspaper, on TV and heard them on the radio. We are here to examine why traditional advertising in newspapers is still a success and that it does still work.

Impact of Ad Campaigns that are Digital

When a company buys its slot in a newspaper for advertising, studies have shown that they create a large boost in any campaign and are extremely effective. In recent times, they have shown that newspapers can double the amount of return on investment that advertisements that are made on social media such as digital banners. More importantly, it can also help to support campaigns focused on print advertising. It is also used to increase the capability of advertisements across many channels.

Large Audiences

When all people talk about is the reduction in the distribution of newspapers, it is easy to forget that there are still millions of people who have subscribed to newspapers. The group is loyal and is also dedicated to print forms of news and entertainment. There are studies that show that more than 80% of adults still read newspapers to get their daily fix on the news and entertainment industry. Since there are millions who are reading newspapers still, there is a massive audience to reach. These audiences help your product to be sold quickly if it attracts the attention of readers. This form of marketing can reduce the money that needs to be spent on various marketing campaigns for a number of different locations. Printing services in Australia have new technology that can help to fulfil any specific needs for printed advertisements. 

Ads in the Newspaper do have a pricing

Newspaper ads have costs that vary depending on the size, popularity and placement in the paper. Where you place an ad in the paper will be determined by the budget. You can choose a newspaper that can advertise according to your cost and the rates that you can afford to pay. Newspaper companies charge for every inch that you use up for the advertisement. Brochure printing is an alternative option to this, if advertising in the newspaper is not in the budgeted allowance. 

Newspapers already have a trusting audience

Most newspapers have already established some sort of relationship with the reader and a sense of trust and reliability. Therefore, the recognition you receive for your brand or company will seem more credible. Since buyers purchase the newspaper based on the trust, they are likely to have the same trust in the ads that are shown in the newspaper. This can increase the trust of customers and it can also give rise to more sales and more effective marketing for the brand.

Print advertisement, such as ads in newspapers, have three main purposes. These are: 

  1. They have a wide audience
  2. Ads are noticed more and it can be a cost-effective option
  3. Printed ads do not have as much competition as they have online.

These are the main reasons why newspaper advertisements are still successful, even in this digital world.

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Author Since: Feb 14, 2019

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